Beautiful Just as you are...

every single part of you is beautiful, and we want you to find it. Dare to find your own kind of beautiful, both inside and out

Our story

  • For years I was never able to wear my hair natural because it was too dry, brittle, tangled, coarse and hard to manage and style. Like many modern women I thought the best thing to do was to soften and straighten it using harsh chemicals. I learned from an unlikely source that I could have soft, manageable hair without applying damaging, harsh chemicals to my hair. I learned that natural oils and conditioning agents derived from botanical sources were best for my hair and it could grow looking thick, shiny and soft.

  • My grandmother shared with me the different methods they used when she was growing up in the 1930’s in Swaziland to derive natural botanical oils and conditioning agents to stretch and soften their naturally curly, dry, coarse hair and also to care for their skin with a naturally foaming soapy shrub and moisturise with botanical oils or derivatives from cow or goat milk.

  • My Grandmother shared with me the different methods they used when she was growing up in the 1930’s. Granny sharing some of these methods inspired me to try these age old methods used by Nguni women on my hair and that eventually led to the birth of AfroBotanics in 2010.

  • AfroBotanics, is an entrepreneurial venture formulating, manufacturing and retailing beauty products inspired by African beauty secrets using African botanical oils.

  • Our first products were for African hair and addressing our hair problems caused by our naturally dry hair. Our hair products use the best natural botanical oils and derivatives that penetrate our hair to moisturise, soften, de-tangle and condition curly hair..

  • In 2015 we started producing shower and bath gels using natural botanical oils and conditioning agents to moisturise, soften and nourish skin. We have a range of bath products targeted at retail and another targeted at the hospitality industry. As a proud African woman, I am thrilled that I have been able to build a thriving business that honours generations of African women and age-old beauty traditions derived in a sustainable manner from natural sources around Africa. Beauty and presentation of self has always been central in African cultures denoting different things such as age, social, political, cultural and religious status and I am honoured that I get to play a part in keeping our history alive to share with the world. All my love,

Dedicated to you

We don’t just provide you with products, we are invested in our customer holistically, we provide content that serves to inform in the best ways to experience our products and get the best out of them as well as information that serves to get the best out of you.

Core values

  • Quality

    high-quality products that meet the expectations and requirements of our customers.

  • Innovation

    Learning, adapting and generating new ideas as a way of bringing value to our customer.

  • Commitment to Customers

    To provide holistic wellness to our customer

Key people

Yielding fowl their brought is own day place fruit creature our day lesser cant bring hath after our team.

Divide there forth fruitful.

Ntombenhle Khathwane
Founder / CEO